A big 'thanks' to Dr Alison Barnes, Shernette Daly and the 1st year BA (Hons) Graphic Branding & Identity Students at London College of Communication, UAL, Elephant & Castle for an inspiring day... I'm looking forward to the next session and seeing the finished fashion branding projects!
Dune London 25th Year Anniversary Collection
When founder Daniel Rubin opened the doors to the first Dune London store in 1992 he set in motion a truly British brand that has become loved the world over. Harnessing the entrepreneurial spirit of his forefathers, his mantra of 'affordable luxury' has made Dune a by word for beautiful ladies and men’s footwear.
To mark Dune’s 25th anniversary, the brand have produced three iconic, limited-edition pieces. Drawing inspiration from Hyde Park’s ornate Queen Elizabeth Gate, the timeless suede court shoe is adorned with winding blooms, studded with delicate rhinestones and pearls, with a matching box clutch as its perfect partner, for him, a silver embroidered black velvet slipper, completes the collection.
Working closely with founder Daniel Rubin and Head of Creative Jamie Brogden, my role was to create the '25th Year Anniversary' identity, the Limited Edition Collection packaging, photography, moving image and retail concepts. As well as being tasked with creating a celebratory hardback book, mapping the evolution of the brand for conception to International footwear brand.
The limited edition pieces will be available from 29 October 2017, to coincide the brands birthday.
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