KickStart Swim Academy

I am pleased to announce the completion of a small identity project for KickStart Swim Academy. My brief was to create the start up business identity and brand guidelines.

the full project can be viewed at

Kickstart Swim Academy was founded and is run by Hayley Munday, who’s been teaching, coaching swimming and managing swim programmes for over 20 years. Being an ex-competitive swimmer herself, she understands the importance of stroke development and stroke technique as well as the importance of early stages of learning.

Hayley is a fellow member of Institute of Swimming, The industry body for swimming and coaching.

For over 10 years Hayley managed a swim school with just over 1300 students on per week. Hayley was responsible for teaching standards and  tracking all the children’s progress.

KickStart online.jpg

The Memory Project

I’ve been inspired to create this personal project after helping my daughter with her final year assignment at school; on the theme of smell and how it triggers memories. A topic that resonated with me personally, having experienced it first hand when my mother was diagnosed with Dementia; loosing her memory and cognitive functions.
The Memory Project is my exploration into memory, the senses and the human condition. In this series of work I’ve explored the symbolism of ‘bottles’ as repositories of memory. Using different print, casting and photographic techniques I’ve tried to give the subject matter a new permanence, imbued with memory and meaning.

Still life photographer Graham Pearson

Still life photographer Graham Pearson

The Photoshoot
Working collaboratively with still life photographer Graham Pearson on the shoot. Firstly we shot the plaster cast bottles on a neutral background, giving the artwork an architectural presence and scale, like a gallery. We then shot the bottles in a premium luxury fashion, parodying the cosmetics industries slick advertising style.


'The Creative Process' Lecture at UAL

A big 'thanks' to Dr Alison Barnes, Shernette Daly and the 1st year BA (Hons) Graphic Branding & Identity Students at London College of Communication, UAL, Elephant & Castle for an inspiring day... I'm looking forward to the next session and seeing the finished fashion branding projects!

'The Creative Process', Creating a brand identity and art directing a fashion photoshoot

'The Creative Process', Creating a brand identity and art directing a fashion photoshoot