Spanning a decade covering 3 Olympics working as part of a team of art directors and creatives delivering marketing solutions including advertising, on the ground initiatives, launch campaigns and project management, for Speedo's Olympic racing suit Fastskin.
BRANDING DESIGN COPY WRITING
Identity for an ellesse ski range of apparel
Seasonal graphics, point of sale and fashion show
Speedo Brand positioning
Competition Every swim takes me somewhere. Every swim takes me closer to the podium, every stroke closer to a win. When I get in the pool, there is nothing but the black line. And the rythem of every stroke, the push the pull, every breath is, the rush of the turn: it's all part of something bigger. I am one with the water and want to be the strongest, the fastest the best. Speedo will, help me perform my best
Swim Fitness Every swim takes me somewhere. Every swim takes me closer to my goal. I want every swim to make me fitter. I want to push myself further than the last time. Speedo will, help me achieve more
Health & Wellbeing Every swim takes me somewhere. Every swim takes me to a place where I can get away from it all. A place where I can relax and recharge. This is me time. Speedo will, help me feel more balanced
Play & Fun Every swim takes me somewhere. Every swim take me a special moment. To a social, fun-filled sunny day. An experience shared with special people. Every swim is a playful moment, spontaneous and free. It makes me feel alive. Speedo will, help me have fun
Credits: Photographer: Philip North Coombes
DESIGN COPY WRITING
Advertising campaign for Brasher's mountain trekking boots. The campaign takes a humours look at the lovely hearts advetising in the personal section of newspaper. Wild lover... Discover your wild side Supalite XCR®' and 'Opportunities for high climbers... Meet our new recruit Telica GTX'
Credits: Photography: Greham Pearson
Selection of T-shirt designs for a variety of clients including Topshop, Topman, Burtons, Kickers and Boxfresh
Identity and design for an authentic Indian restaurant
Dickins & Jones
DESIGN ILLUSTRATION PROJECT MANAGEMENT
Window display project for retail store Dickins & Jones on Regents Street, London on the colour 'Blue', with the main theme of 'The Fashion Line' winning the 'Evening Standard' Window Display of the Year 1997. The Great Marlborough Street windows focused on fashion labels including DKNY, Calvin Klein, Guess Jeans, Tommy Hilfiger and Ralph Lauren denim. The Little Argyll Street windows featured home wares.